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Old 09-02-2011, 11:05 PM   #51
Join Date: Dec 2009
Posts: 221

Originally Posted by BreakPoint View Post has nothing at all to do with Federer. People just think gold on a tennis racquet is garish.
Originally Posted by spoonmugen View Post
agreed black/red + little touch of gold is a nice combo
think ppl arent liking it cause fed isnt winning as much with this racquet vs N90/K90

not sure about white/red and gold though...

IMO, it might have a tad bit to do with it. I like to think of it like this: The power of suggestion and marketing strategy employed by the good folks at Wilson was on full tilt for the K90 and K series in general.

Remember these ads?:

Couple that with the fact that Federer was so utterly successful with this PJ, and I'm not talking about just collecting GS after GS, but achieving record-breaking and milestone-achieving ones, such as the elusive French, the record-breaking 14th, and the epic 5th setters at Wimbledon (with Nadal and Roddick), you have a racket that has been burned in the image of diehard and casual tennis fans alike. This is very influential, dare I say powerful, in affecting one's perception of the very subject at issue: the racket.

Then again, what do I know, I'm not a pyschologist nor an advertising exec!

All I know is that I like the K90 PJ the best.
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