"Sponsorship"...... Opinions are needed
I started tiny men's tennis apparel company (more like a small store).
I did not consider any sponsorship for my company but I already got several sponsorship requests (I think I might reconsider it at this point).
I don't have a problem with helping young players but
I always consider "Sponsorship" as Full sponsorship but I searched here and found there are many companies offer "partial sponsorship".
I don't know those companies use the word "Sponsorship" as a marketing strategy or there is no perfect term for "Partial sponsorship".