^ basically. here's what most companies do. they offer a package deal for X amount of money. From what ive seen, if you are top 25 er so in your section your stuff is free.
the main point of sponsorship is to promote your product, so you know if someone is in the top 25 they'll be playing a lot.
not sure where your store is, but i would start out local. maybe with the teaching pros or the local high school team, or some other people who play a lot of tournaments.
good luck with the company, and if you need anyone to sponsor your company in northern illinois, Ill be your rep