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Old 05-22-2012, 09:00 AM   #57
stormholloway
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Join Date: Nov 2005
Location: New York City
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Quote:
Originally Posted by gavna View Post
Offical press conference will be in Paris tomorrow - One statement that ST made in both the Italian and French press was that Nole become bigger than the brand.....reality was/is the ST stuff didnt sell - period.
Tacchini didn't sell because the company was unable to stock retail properly. They didn't capitalize on his success one bit. Their clothing looks good aside from that dragon stencil nonsense that popped up a while back.

It's just bad business. They signed Djokovic right before he had a historic year. They didn't capitalize on it, and now they have nothing to offer Djokovic to keep him there.
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