Some schools, like Duke, have a pay-per-view type system. You can either pay by the match or for the entire season.
I would be interested if there was a website that would have a college section set up to where all the schools could live feed their cameras into their system. Now the problem with that is that it would take a lot of work and all the feeds would have to be done using the same format. This would be an internet thing and not mainstream TV. Due to bandwidth there would have to be a monthly fee.
It will take money from the USTA to make this happen. There are only a handful of schools that would be willing to spend the money to fund this at their schools.
If you can show enough bandwidth use then you could show the networks and sponsors that there is a demand for it on TV.