I would love to watch college tennis on TV. Certainly more attractive than some things on the air already, like World Team Tennis.
I think having too many regular matches would be overkill, but having the national indoors or end of the year championships would be good places to start.
Wilson BLX Blade 98 strung with Solinco Tour Bite 16 at 52 lbs. My College Tennis Video: http://www.youtube.com/watch?v=2SfqRalc0V8