Originally Posted by floydcouncil
Totally INCORRECT. Retail $ is actually NOT 2x wholesale for tennis shoes. Wholesale is approximately 52-54% of retail. (I'm using the price I saw for Vapor 9 shoes.)
I was lucky to have seen the wholesale prices on nike.net, the retailers' ordering platform.
If you think large retailers pay full wholesale price then I have a bridge in Brooklyn I can sell you.
And even if they overpay and pay 50% of retail, that means the retail price is still 2X the wholesale price.
Oh, and I also hope you don't really believe that car dealers actually pay the "invoice price", do you?