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Old 08-25-2012, 08:59 AM   #20
Chotobaka
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Originally Posted by West Coast Ace View Post
I was wondering the same thing - not going to buy just wondering what their strategy is - I'm an IT guy - doesn't take this long to set up a website. Or negotiate with TW or one of the other major sites. If they don't then they could end up failing as epically as ST.

His USO stuff is off the charts fancy compared to this.
It is not about tennis, per se. Sponsoring a high profile tennis player is just part of Uniqlo's international branding. They have been rolling out stores in numerous countries as part of their expansion over the past few years, including two or three in NYC with more USA stores to come soon. Sure, they will want to sell tennis gear at some point, but that is not the primary objective. By the way, the shopping experience in their Japan stores is pretty cool -- free alterations in an hour on anything you buy there.
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