Samsung moved in because Epic Sports International bought the license at the top of the market and couldn't make any money on it in the 'great recession'.
The reality is that Samsung is into clothes in America, but not sports gear, but the labels could be a vehicle for sports clothing as well as racquet goods.
So this is a new departure for them, but the reality is that product development is in Switzerland and they did all the logistics so it makes sense at some level for them to do it all.
If there's any money in it, that is.
'There is not beauty without some strangeness in the proportions'