I customized a pair of Adidas Barricade V for my birthday. It cost $154 when the going price was $110. Now they go for a little more, but Barricade VII that I customized last year were $196ish. I can understand paying slightly more for custom colors, cushioning, (for me my actual size which they normally don't make) and the right tread. To pay $80 now for customizing is ridiculous. Its practically buy 1 pair and get a Barricade 2 for free. I couldn't justify it. Luckily, it was a birthday present.
Ex-Coach: U of Delaware & Drew U. Pro Kennex Ki-5(R) & Gamma RZR 98 (L)
Dunlop Black Widow 17 (63lb) Babolat N.Vy 16 (64lb) USTA 4.5.