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Old 11-07-2012, 11:32 AM   #44
Join Date: Mar 2006
Posts: 1,075

Originally Posted by Say Chi Sin Lo View Post
I hope not. From a marketing standpoint, if Mazda price the new RX-7 as low as $20-25k, it'll de-value the RX-7 brand/image. RX-7 has established itself as a premium, no-nonsense sports car. It was originally designed to compete with the likes of Porsche. You can't price the car at the Scion FR-S/Subaru BRZ and say you want to compete with Porsche. If the RX-7 is in the conversation with the NSX's, 911's, GT-R's, etc., it can't be priced that low.
I'm torn. On the one hand, the RX-7's last incarnation was indeed a high-priced, high-end car capable of competing with just about any car out there - on the other hand, a light-weight two seater with a rotary power-plant appeals to the part of me that holds cars like the AE86 and FB in high regard. I'd say $25-30k would be a decent price, as any lower and they'd probably have to start cutting corners.
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