^^ Nike is doubtless very concerned, as Li Ning sold 25% of its shares recently to Viva China Holdings, the largest sports talent management company in China. Viva's stock price promptly surged up no less than 93% in value. The implication of that surge is fairly clear: Li Ning and an enormous sports management company are now essentially partners, with vast resources to buy star talent to promote their wares, and with the ability to undercut Nike in price during a very shaky economy. The market's response to that move is very telling. Asian economies are where it's at, with Djokovic and Delpo already signed, and plenty more to come.