View Single Post
Old 11-12-2012, 08:46 PM   #34
MAXXply
Hall Of Fame
 
MAXXply's Avatar
 
Join Date: May 2008
Location: Sydney
Posts: 1,599
Default

Quote:
Originally Posted by ollinger View Post
^^ Nike is doubtless very concerned, as Li Ning sold 25% of its shares recently to Viva China Holdings, the largest sports talent management company in China. Viva's stock price promptly surged up no less than 93% in value. The implication of that surge is fairly clear: Li Ning and an enormous sports management company are now essentially partners, with vast resources to buy star talent to promote their wares, and with the ability to undercut Nike in price during a very shaky economy. The market's response to that move is very telling. Asian economies are where it's at, with Djokovic and Delpo already signed, and plenty more to come.
It's an interesting scenario that plays beyond the simplistic 'Sneaker Wars' we used to read about in the business pages. Does anyone think Li-Ning could get to No. 2 or 3 in the sportswear biz one day soon?
__________________
WANTED: Prince Classic Graphite 100 (1/4) and Tecnifibre 315 Ltd 16x18 (1/4)
MAXXply is offline   Reply With Quote