Originally Posted by dr325i
Oh, I just realized that Berdych is done with the Nike so, this was another useless post of Junior's...
Is he leaving Nike?
So... your assertion is that when players are done with a brand they give up with putting any effort in near the end? Fair enough. A pretty convenient twist for you.
On your comment about Justin Bieber and him promoting whatever - Do you recall in Agassi's book when he talks about wearing a pair of Oakleys. And the publicity value was such that he returned home one day to find a car being delivered as a gift from them? And that was in, what, 1991?? It seems even quite random associations can have significant value for some brands.