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Old 12-27-2012, 12:23 PM   #25
Jack the Hack
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I think the new Babolat stencil looks kind of like the Tecnifibre logo:



I realize that the Technifibre stencil is actually a triangle, but the new "B" and the "TF" lines are similar.

Babolat has had the two lines stencil on the bottom of the string bed for at least 30 years, so I'm not sure why they would change now. Seems to me that Marketing and Branding 101 would say that if you've taken years to establish a well known logo that is easily recognizable and synonamous with your company, you wouldn't wipe all of that away just for the sake of change. It's kind of like if Mercedes changed their hood ornament to a square with an "M" in the middle... it would be totally unnecessary and a waste of previous branding awareness.
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