Originally Posted by cc0509
A certain something that one has inherently which makes one globally likeable. One either has it or one does not. Federer and Nadal have it, Djokovic does not have it, nor does Murray at least not on the same level.
You're looking at the situation from the standpoint of Nadal and Federer being already established superstars though, so of course it's easy to say that they have that "certain something" that makes one globally likeable. I think it's totally possible that Djokovic just doesn't have it, but we'll see. I think a lot of what seems "inherent" in Nadal and Federer is actually the result of great marketing and PR, but we're all looking at it from the point of hindsight, so it doesn't seem that way. We'll see in a few years re: Djoko I suppose.