Originally Posted by Mike Sams
That's because Djokovic wanted to be liked. He wanted attention which is why he did those stupid impersonations and got himself this reputation of being a joker. He should've kept it no nonsense, straight business-like from the beginning and let his tennis do the talking.
In general I think Djokovic would be more liked if he appeared less completely desperate to be liked. But I think that's just him...