Originally Posted by ChicagoJack
^^ Wow. That is amongst the worst bit of copy ever written. I get it. And it serves to underscore my earlier comment that consumers often have a deep, gut level reaction when the feel they are being "marketed". Verbiage like that is going to be a huge turn off for lots of folks. The phrase "... so you can play like the pros, without changing your swing" is deserving of every drop of the skepticism backlash it generates. It's a damn shame because it only obfuscates the legitimate science and innovation behind the design.
Yeah, some guy once said, "If you're in marketing, you should kill yourself."
BTW, your summary of the research timeline leading up to Wilson's Spin Effect frames in an earlier thread was spot on, Jack.