So far on Nike, I've gotten at least 4 pairs free by the warranty (1 per purchase) with 100% success.
Aggressive footwork lead to holes. When the insole was visible, I played a couple more hours just to make sure they would accept it. Took me 3'ish months 6 days a week (~16 hrs per week).
Nike sends you a voucher with the retail price of the shoe you wore through by mail. You can then buy new shoes/other Nike products off their site.
"To err is human. To put the blame on someone else is doubles."