Originally Posted by benraschke
...why not lock up the Joker now?
Because Nike does their homework and doesn't think he's marketable or recognizable? Fed appealed to older fans because he reminds them of tennis when they were young; Nadal appeals to the young, anti-establishment fans. And maybe they have negotiated with his team and found their demands too high? We will never know (since none of us were involved in any talks) - he may have only gone to Uniqlo because they were the ONLY deal, not the best deal.
OP, thanks for posting - although I'm respectfully not buying. The tennis budget at Nike is a mere pimple on the proverbial 'large mammal's' rear end. For what the Rory contract is allegedly for, Nike would have to shutter the entire tennis operation.