Quote:
Originally Posted by magnut
Nike is not stupid. Tennis is shrinking and the profit potential just isnt there anymore....
Is it really bad that Nike is pulling back from tennis? I dont think so. ...
Nike probably wont push hard into tennis again until a new super crop of American players comes into play ala Agassi, Sampras, Courier etc....
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Who says tennis is shrinking? From what I see they're pushing the tennis ranges as much, if not more, than in recent years.
Stores in Melbourne, Singapore, Bangkok and NZ I've seen in the past 3-4 months have all had significant tennis displays - some for the first time that I recall seeing them there (Bangkok and Singapore).