^ You can call it cheating if you want but if it is done to keep the game moving along then what is the harm? If it is done to gain an unfair advantage for one player/team, then I'd agree wholeheartedly with you. If not, why make a big fuss of it? It is a victimless "crime". PEDs and intentional erroneus line calls are blatant cheating. This type of "cheating" is not really worth losing sleep over.
Every tool is a weapon -- if you hold it right. (~Ani DiFranco)