Maybe he's gay. Family wants to meet the g/f (who is actually the b/f) so they kill off the fake g/f to take care of that problem - media gets a hold of the story (does no fact checking) and runs with it. He rolls with lies.
Or he's a total idiot who was duped and made up 'meeting' her in person to save face.
Or he's a total fraud.
Or all three.
This is funny though: http://teoing.tumblr.com/