Originally Posted by ollinger
No, it's the wave of the present. It's been discussed widely in the popular press that communities are moving towards corporate sponsorship of things like parks, hospitals and public schools, think of it as a form of income redistribution. ("Cliff Notes Junior High School" is one I'm especially eager to see.) Magazines are also scrambling for more advertising tie-ins as the economics of print media become less and less favorable.
True. We'll see how it all turns out. Most people I know, myself included, end up favoring a physical copy of reading material, despite our electronic gizmos and accouterments.