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Old 01-25-2013, 02:31 PM   #3
Join Date: Feb 2007
Posts: 8,679

Originally Posted by El Nino View Post
Looks like Nike dropped him once & for all. I wonder why Lotto signed him? The only reason I can think of is to target the African-American crowd as he's still as a popular figure for them (including me.)
I'm sure it's just a sponsorship (providing clothes and accessories) and not an endorsement where they're paying him (unless he has some "big" result and gets a bonus).

But, would DY sporting Lotto really impact sales among African-American tennis players in any sort of significant way? I guess it can't hurt to find out.
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