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Old 01-26-2013, 02:44 AM   #8
Join Date: Apr 2008
Posts: 545

Azarenka won the battle, but not the war.

If her ultimate goal is tennis greatness it must also include rising up and representing the sport towards the greater public on a regular occasion.

She will have to win people back over the same way Lendl & McEnroe had to after their numerous ***-hat-like moments in the locker room and on court.

It could also have implications about her marketability and hence her future endorsement prospects. This is the same problem that Serena Williams faces on a relative scale to more popular players like Sharapova or even Wozniacki if her underwear line is any evidence.

One small move at an extra few hundred thousand dollars could end up costing her millions. But it's the fact that unlike us, her less stellar moments are in full view of cameras that makes that incident seem bigger than what it was.
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