Originally Posted by Chotobaka
It is not about tennis, per se. Sponsoring a high profile tennis player is just part of Uniqlo's international branding. They have been rolling out stores in numerous countries as part of their expansion over the past few years, including two or three in NYC with more USA stores to come soon. Sure, they will want to sell tennis gear at some point, but that is not the primary objective. By the way, the shopping experience in their Japan stores is pretty cool -- free alterations in an hour on anything you buy there.
I recently visited their store in San Francisco. Cool store. Not so expensive and they seem to be good quality.
IMO its good bang for the buck. Most of them were very casual & trendy!