Somebody mentioned above that the audience for a women's sport is smaller than for the men in the same sport. Not entirely true. A study by one of the news wire services found that after football, perhaps the most watched sport in America is actually women's figure skating (you can find it on TV almost every Sunday in the winter), which has a much larger audience than men's figure skating.
"I may be synthetic but I'm not stupid"
Bishop, in "Aliens"