Originally Posted by El Diablo
^^ study was done by either UPI or AP, you can look it up. I think it was done 10 or 15 years ago. The data you cite support my point as all the top rated INDIVIDUAL events are NFL games, which was ahead of skating in total audience. The rest are INDIVIDUAL events, again most of them football which I noted was ahead of skating, (single game or day) that don't reflect the total ANNUAL viewership for that sport.
I wasn't able to find the actual article just references to it. It was a survey by the National Sport Study published by the AP done in 1993! I hope you are not trying to imply that the study is actually still relevant. Figure skating is not even on the radar anymore.
Dorothy Hamill, Peggy Fleming, and Scott Hamilton were among the eight most popular athletes in the United States, out of over 800 athletes surveyed. Dorothy Hamill was statistically tied with Mary Lou Retton as the most popular athlete in America. The Tonya Harding scandal in 1994 increased interest in figure skating. The first night of the ladies' figure skating competition in the 1994 Winter Olympics achieved higher TV Nielsen ratings than that year's Super Bowl and was the most watched sports television program of all-time, to that date.
Individual event viewership is not exactly what I would call uncorrelated to annual viewership...