I am out there to get some exercise that is more interesting than a treadmill. It is also very social, which is a bonus. Winning a match is not important to me. I never argue about calls and I never get upset if my opponent is too good/bad.
I do want to play well and compete, but at a rec level, there are just so many players better than you, winning a lot only proves that you are avoiding players who are better than you. That is really nothing to brag about.