Originally Posted by martini1
His family got a contract on distributing ST in Serbia
Can the savvy business-school types explain this set-up to me: so you're saying the Djokovic family acquired the distribution rights to Tacchini products for the Serbian market. (I heard they negotiated a similar deal with HEAD too?)
So is it merely a simple case of Dkokovic Corp. buying, for example, Tacchini apparel and HEAD rackets at wholesale from the respective companies, and selling them on at MSRP to whatever Serbian retailers who want to sell that stuff? Is the Djokovic business reasoning as straightforward as that? Or more complex?