Originally Posted by Relinquis
very few people outside of the tennis world (fans, etc...) even know who Djokovic is. everyone knows roger federer. most girls know who nadal is, for obvious reasons. hardly anyone outside of tennis knows novak.
it's a popularity thing.
Yes, true. But how did Federer become famous "outside" of the tennis world? His charisma has something to do with it. But I bet the giant PR machines from Nike, Rolex, or Gillette MAY have something to with that too? HMMM....
PS Girls knows about RAFA because of the sexy ad from Lanvin and Armani more than what he did on court.