Originally Posted by cork_screw
I think they could have done a better job. There's some really good designers out here in New York and Brooklyn that could have probably made it look really nice. The site they have up now, I could have finished in 2 weeks, not even trying.
I also really think they should just scrap their organix name and invest on individual spec lines like Head has created with the Radical, Prestige, Speed, Extreme; and wilson has with Pro Staff, Steam, 98 (series blx/kblade). When they put up all those numbers people don't identify with it like they do with specific names. Numbers really mean nothing to humans, they might mean more to a computer, but not to us. Also, they've had that organix name for such a long time it really doesn't serve any good purpose. I would scrap it, deal out a new technology and upgrade it every year with spec lines like all the other major successful companies. When you see how Volkl, Yonex, Dunlop, Prince operate you see why they are behind Babolat, Head and Wilson. If I was hired to revamp their company I would make so many changes... And to reiterate, I don't think their site looks at all impressive. I would put up more flash material, videos and have interactive sections for a more user experience. Their site looks like a good blog site. I really wish I could add some feedback I would make that site so much better.
I could agree with a lot of that, but I think the main comparison we're making is to the old Volkl site, which was quite horrible. It seems like the best place to find information on Volkl was Tennis Warehouse. Now, that may still be true now, but at least the manufacturers site now looks like it knows what it's doing.
As far as rebranding their lines with different names for the different types of racquets, that might work, but it seems like most of the people that have at least a working knowledge of racquets know where Volkl's numbers slide in. Same with Dunlop, really.