From A History of Head Tennis Rackets:
"Howard Head developed the first laminated metal ski 1947, and HEAD Ski Company, Inc. was established in 1950. Successful ski designs pushed the company to becoming the leader in ski sales in the U.S. and Europe by 1955. HEAD soon began to use ski manufacturing technologies to develop tennis rackets, according to ITF Tennis. Using combined metal and plastic, HEAD invented the first composite tennis racket in 1969. It was marketed as the "Arthur Ashe Competition," says ITF Tennis."