Tennis apparel or no, I'd say their marketing-via-endorsement strategy is working just fine...in my case. I had no idea who the hell Uniqlo was before I saw the patch on Nishikori's shirts. Heck, I thought he was promoting a University or college somewhere. Now it's my preferred choice for wardrobe basics.
WANTED: Avery M3 Control 95, Prince Precision Graphite 640PL (3/8)