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Old 04-20-2013, 04:34 PM   #2
West Coast Ace
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Join Date: Feb 2005
Location: So Cal
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Thanks for sharing.

Sports programming is huge. Read a story that even though MLB ratings are down 30% of the last decade, the league just scored huge broadcast deals. Sports does one thing TV desperately needs - fills time. And tennis fits that bill too AND brings an affluent audience.
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