Originally Posted by MAXXply
It's a special China-only limited edition release. Wilson Asia wanted to target rich Chinese and overseas-Chinese collectors. They wanted to market a racket that would be desired by the same (Asian) collectors who collect luxury watches or Hello Kitty toys. Rumour has it that a tennis-loving "Princeling" son of a high-ranking Party official bought 10 of these just to display on his wall.
The gold paint is actually 24ct gold flake. The black carbon frame is pure volcanic carbon sourced from the remote volcanic islands of Finland (Wilson is owned by Amer Sport, based in Finland)
I heard also that Babolat plan to introduce their own luxury version (in time for Shanghai Masters) in partnership with luxury goods giant LVMH, again, China-only. Rumour has it it will be an APD with gold-coated RPM Blast strings and a handle lined with rhino-horn powder for extra potency and power.
I uhhh, was only kidding about what I wrote above, but I think the bolded
sentences would be about right - I think Wilson just wanted to brazenly exploit that status-conscious Asian mindset.