This is a good question posed by the OP.
Something that helps me is to have a plan while serving. For instance, on the ad side, I'll very often hit a kick serve to a righty's backhand and I will always hit the next shot to their forehand side to get them running. It's just something instinctive I do and it's a go-to play for me.
I've always been a big fan of serving out wide on both sides (as long as you don't serve cream puffs) because it sets up the next shot well and you don't really have to overthink it