I think the problem isn't so much that demand for college scholarships has grown as it is that the supply hasn't kept pace. A huge number of international students are now interested in college scholarships that simply aren't available internationally. So there's only one place to go - the US. Unless the US vastly expands the number of college tennis scholarships, or universities overseas start offering tennis scholarships in large numbers, some Americans who would have had a scholarship in the past will no longer have that opportunity. I'm all for efforts to raise the level of tennis in the US, but I can't see how even a very successful effort would have more than a minor effect on these numbers.
So, it's not that the demand has grown...just that more internationals are now seeking them? Wtf?