appropriate add for babolat in light of sandy hook

[Pro_Tour_630]

GA, you know my feels about guns, check my posts here on TT all pro gun to the teeth, but this last go around was close home, all the sandy hook and surrounding pro gunners were silenced.

I am all for tennis to be cool, weapons are cool there is no doubt. I was even thinking tennis should adapt some MMA cage fighting ideas, look what it did to boxing.

[monomer]

Originally Posted by Pro_Tour_630

this ad is the NEW babolot logo ad for 2013, that just came out in december 2012,

You can roll your eyes, but the ad was out and discussed well before Sandy Hook.

[Pro_Tour_630]

Originally Posted by monomer

You can roll your eyes, but the ad was out and discussed well before Sandy Hook.

the ad came out right around this other stupid ad of theirs

I am about to wack you with dem nunchucks ,,,,,,,,, er your favorite frame of 2013, now go out a buy it, notice the new logo for 2013

[tball2day]

Originally Posted by Soianka

I don't really see the connection to Sandy Hook.

Originally Posted by ga tennis

I'm just glad Head is making tennis look cool to kids. God knows we need an image overhaul or were gonna be stuck with mediocre athletes at best. I also know the tragedy hit really close to home for you so I do understand your feelings. It hit close to all of us.

Agree, love an ad that makes tennis cool and exciting for kids and don't see the connection. Thanks for the links to those ads, hadn't seen them. Federer can actually act.

[Number1Coach]

Originally Posted by Pro_Tour_630

^^^^^^ were you a law biding citizen when you were Hmmm 15-25 didn't you take a bat to school and got expelled weren't you a gang banger crips once? gang bangers were and are mowing each other in the streets of LA, even with machine guns we can not take them out, ( north hollywood gun fight 1997)

BTW I agree with law biding citizens owning/carrying guns,,,,,,,,, just that there are gray areas,

Veterans in schools?!?!?! some veterans have PTS and can go loco ala fort hood doctor who treated them

we outlawed drugs how are we doing, Meth,Cocaine,acid ,pcp, now we need to outlaw Bathsalts otherwise you have people eating peoples face on their heads on Miami off ramps ? Booze is still legal how we doing with that ? Booze ruins millions of lives a year not to mention the car wrecks it provides ,,Cars are legal and kill just as many people and more then guns a year 10,000 in 2010 alone speed related ?

We need to change laws and prisons BREAD and Water, No TV's,NO weightlifting no computers , and when a kid is showing signs hes a mentalcase put him in a room and leave him there with bread and water .

this ad is fine remember the only ones that are gonna see it for the most part are spoiled kids who show no respect for their oponents the refs and a lot of time their own parents so what do we have to worry about ,Think about this question its loaded ?

[BMC9670]

Originally Posted by Pro_Tour_630

http://www.youtube.com/watch?v=xYjFoCIfyAU

99% of my non tennis adult friends really believed Andy made all these shots, can you imagine what a 10 year old kids would believe?

I guess Head is doing it to a lesser extent with their ad depicting racquets are weapons like guns and are cool.

http://www.youtube.com/watch?v=MOcwj5IHh2o

cowboy west music and gun case as well

http://www.youtube.com/watch?v=ebBMqcjoo94

I want that full auto ball machine too
http://www.youtube.com/watch?v=mulAi7cno2Y

Are you implying that these ads are violent? Really? This is NOTHING compared to the crap that's on TV screens in prime time everyday. Now, I'm not excusing that crap, I'm just saying in no way is tennis linked with violence. The last ad with Roger is just funny - obviously tongue in cheek.

Look, CT shook us ALL, but lets be real about the debate. You gotta start with the worst cultural offenders, and that's certainly not tennis.

[Soianka]

Originally Posted by Pro_Tour_630

GA, you know my feels about guns, check my posts here on TT all pro gun to the teeth, but this last go around was close home, all the sandy hook and surrounding pro gunners were silenced.

I am all for tennis to be cool, weapons are cool there is no doubt. I was even thinking tennis should adapt some MMA cage fighting ideas, look what it did to boxing.

it's really admirable that you are willing to look at your longheld beliefs

[Bartelby]

There are already over seven million people in the American penal system.

Originally Posted by Number1Coach

we outlawed drugs how are we doing, Meth,Cocaine,acid ,pcp, now we need to outlaw Bathsalts otherwise you have people eating peoples face on their heads on Miami off ramps ? Booze is still legal how we doing with that ? Booze ruins millions of lives a year not to mention the car wrecks it provides ,,Cars are legal and kill just as many people and more then guns a year 10,000 in 2010 alone speed related ?

We need to change laws and prisons BREAD and Water, No TV's,NO weightlifting no computers , and when a kid is showing signs hes a mentalcase put him in a room and leave him there with bread and water .

this ad is fine remember the only ones that are gonna see it for the most part are spoiled kids who show no respect for their oponents the refs and a lot of time their own parents so what do we have to worry about ,Think about this question its loaded ?

[canny]

you are over reacting. plain and simple.

[Bartelby]

There is always something worse, but there must be something cleverer to do than associate tennis racquets with weapons and still appeal to young adults?

Originally Posted by BMC9670

Are you implying that these ads are violent? Really? This is NOTHING compared to the crap that's on TV screens in prime time everyday. Now, I'm not excusing that crap, I'm just saying in no way is tennis linked with violence. The last ad with Roger is just funny - obviously tongue in cheek.

Look, CT shook us ALL, but lets be real about the debate. You gotta start with the worst cultural offenders, and that's certainly not tennis.

[JDMasFCK]

Don't see the connection between this and Sandy Hook. You're overreacting

[BMC9670]

Originally Posted by Bartelby

There is always something worse, but there must be something cleverer to do than associate tennis racquets with weapons and still appeal to young adults?

Sure. I don't find it all that brilliant from a marketing perspective anyways. I'm in marketing, it's not easy. Look at car commercials - same old thing over and over.

[Bartelby]

Sandy Hook was an event, but it is used here to refer to the prevalence of violence and its cultural acceptance.

[JDMasFCK]

Maybe you should complain to Wilson also because they named one of their lineup "Blade" and it condones violence like the man in china that ran around stabbing children.

/endsarcasm

[Bartelby]

The two big things to appeal to are sex and death and although its been said before it remains true: we tend to censor sex and tolerate violence.

If this was an ad full of even cartoonish images referring to explicit sexual devices it wouldn't have left the drawing board.

[Bartelby]

Blade as a word has a lot of cultural connotations (work tools and beautification come to mind), but if they associated it directly with swords or other explicit means of violence then they would be condoning violence.

Originally Posted by JDMasFCK

Maybe you should complain to Wilson also because they named one of their lineup "Blade" and it condones violence like the man in china that ran around stabbing children.

/endsarcasm

[lala28m]

This thread and it's premise is so over the top.

Really? We are giving the assailant that much power? We can't even use any reference to weapons in marketing? They are not even showing a gun here. All weapons? Forever? Even if we use the word or meaning "weapon" loosely and cleverly? (weapon of love, weapon of seduction, weapon of destiny). This is still our country and our language and it can be used for good or bad. It's our choice and it up to us to use it correctly.

Too much power, time, and attention are right now being given to this mass murder and he has officially hijacked a completely amazing effort by a marketing team to energize a public about (what some call) a dying American sport. smh

[Alohajrtennis]

Originally Posted by lala28m

This thread and it's premise is so over the top.

Really? We are giving the assailant that much power? We can't even use any reference to weapons in marketing? They are not even showing a gun here. All weapons? Forever? Even if we use the word or meaning "weapon" loosely and cleverly? (weapon of love, weapon of seduction, weapon of destiny). This is still our country and our language and it can be used for good or bad. It's our choice and it up to us to use it correctly.

Too much power, time, and attention are right now being given to this mass murder and he has officially hijacked a completely amazing effort by a marketing team to energize a public about (what some call) a dying American sport. smh

I actually thought the add campaign was kind of lame....guns or no guns...

[lala28m]

Originally Posted by Alohajrtennis

I actually thought the add campaign was kind of lame....guns or no guns...

I can't really say I have a strong feeling either way. It's a nice enough ad. But I'm not really sure if any specific ad will get anyone to change their minds or do this or that. It's all brand exposure. Gotta do something to keep your name out there or else you become irrelevant.

I do like the second ad posted, the "spin attacks". Nice play on words.

[Pro_Tour_630]

Originally Posted by lala28m

This thread and it's premise is so over the top.

Really? We are giving the assailant that much power? We can't even use any reference to weapons in marketing? They are not even showing a gun here. All weapons? Forever? Even if we use the word or meaning "weapon" loosely and cleverly? (weapon of love, weapon of seduction, weapon of destiny). This is still our country and our language and it can be used for good or bad. It's our choice and it up to us to use it correctly.

Too much power, time, and attention are right now being given to this mass murder and he has officially hijacked a completely amazing effort by a marketing team to energize a public about (what some call) a dying American sport. smh

I think many here are like you, they live in la la land, you think these companies give a damn about a dying american sport,

the timing is being questioned