Djokovic & Adidas

[Bobby Jr]

Originally Posted by dr325i

1) I have worked as an engineer about half of my career, just when bobby got out of college. Then, I was in sales/marketing for the rest of my career.

Sales-people always think they're in marketing. The bigger the industry and the more specialised the product the more it is the case. They are but a single cog of what marketing is - which is why I surmise your self-professed expertise in marketing is in fact very niche. Notwithstanding your debating points on this specific topic demonstrate that to me - as someone with 20 years in an almost pure marketing field - I read your explanations on this topic and scratch my head. Examples as fundamentally flawed and simple as you espouse may make sense, but they most likely don't. imo.

Originally Posted by dr325i

2) I have met DJ family a few times, parents, brothers, met him twice... Knowing his family means nothing in this thread.

Correct. Why then, in the past, have you used this to bolster the weight of your argument on a number of occasions when it means nothing?

Originally Posted by dr325i

3) I do not mind admiting I am wrong if it can be proven to me (remember, engineer).

The occasion your were you would not - when you were so sure and supported the guy who claimed Djokovic was signing with Nike. It ended with the story morphing into "it'll happen in early 2013 now".

Originally Posted by dr325i

However, so far, Bobby's been playing a single card - Novak would be crazy to wear the shoes that fit him perfect without getting big $$$$ yet, Murray, was "crazy" for quite a few years.

Because it is, basically, the trump card - one which makes more sense than any variation of the scenarios you've suggested.

Originally Posted by dr325i

Telling me how crazy it would be to accept the ST/uniqlo deal Limiting him on the shoe deal, yet, Adidas (worth 1000...x) is crazy not to put world's #1 face on their page or have their name on his page.. Maybe it is the sports marketing?

We've been over the obvious reasons for this dozens of times. You just have myopia when it comes to reasoning which doesn't fit your already firm views.

To me, that seems out of place for someone with an engineering background.

Originally Posted by dr325i

4) I have trained with the top player on these boards who coached at Newcomb's, Sanchez and is currently coaching at Prague's top clubs. He was and is sponsored and has shared some insights.

Irrelevant imo. Unless he was in the league of top players comparing his sort of sponsorship to that of a top player folly. These are deals which require head-office buy in and form the centre-point for their entire global marketing campaigns. A coach or coaching clinic is, at best, a local arrangement. Even the Bollitieri academy's sponsorship deals in the late 80s and 90s were irrelevant in the scheme of things. And they were possibly the best known tennis academy in the world at that stage.

Originally Posted by dr325i

Again, I am not saying Bobby is wrong or right, and that I have facts. I am just questioning the logic of outdated model shoes, no face on web pages, no single google link on his sponsorship.... And then, the Murray thing that was newer answered....

Details and scenarios which have been covered many times already.

[Bobby Jr]

Originally Posted by tistrapukcipeht

So far, since I joined, reading posts of both of you in many threads I found out:

dr325:
- has said before he knows Djokovic's family
- system design engineer that works with marketing
- is wrong about this topic, but doesn't want to admit

Bobby Jr:
- coached or worked coaching with Tony Roach
- Has worked in the marketing business for a long time.
- Has explained the most probable theories about Djokovic/Adidas sponsorship, which is clearly spot on.

What's right and what's wrong, who is telling the truth who isn't?

Gold! You're the cliff note specialist.

**Coached a couple of times as a kid at clinics by Roach. I've never coached for/with him or any other famous coach/academy for that matter.

[jokinla]

Originally Posted by tistrapukcipeht

Sometimes there won't be any explanations for situations, specially in deals that only a few people know about it, that is why Bobby Jr's explanation sound reasonable to what may be the deal.

Players go through shoes faster than most people think, sometimes the deliveries happen to tournament sites sometimes to hotels, their residencies etc... if a player is using older model of shoes it can be for a lot of different reasons, Murray was wearing Nike at the time on clay because he was allowed by Adidas to wear since the Nike may have been a better shoe at the time for Murray, still He was sponsored by Adidas, but Murray is/was a different case.

Djokovic, the number 1 player in the world is getting sponsorship money from Adidas, as any top player get paid to wear shoes from a brand. Being on Adidas site or not doesn't mean much, maybe Adidas doesn't want to put Djokovic's picture there because what most people will see is Uniqlo (which pays him to wear clothes in every photo shoot), and that's the last thing Adidas want is someone like Djokovic to be wearing a competitor's apparel on their site - meaning Adidas will be promoting Uniqlo.

Anyway, Bobby Jr is right on the money with what may just as well be what happened in the "Djokovic's case" .

Dude, we've told him this many times, he doesn't get it. I once said that he could have his pic on the Adidas site, it'd be him naked, just wearing Adidas shoes, smiling. He is the type of guy that is right no matter what, if he decides the sky is green, then it doesn't matter that it's obviously blue, he says it's green, and that's it.

[3fees]

Its obvious Nole is paid for tennis shoes only by Adidas -gets free ones,

left adidas for Mo Money

Sergio Tacchini no tennis shoes

Uniglo no tennis shoes

Nole wants more money from his clothing wear.




Now do see it



_______________________________________________

No your not a mule,,your ears are too short, Moe to Curly.

[T21D]

why is Nole's stuff still being sold on the ST site?

[3fees]

Leftovers.

have not seen any Uniglo stuff yet.

[mbm0912]

I wish djoker was with Nike, I don't like Addidas shoes. They can't afford him I guess........

[dimeaxe]

Mystery solved!Djokovic definitely advertises Adidas shoes.







https://twitter.com/adidastennis/sta...43079695515648

[dr325i]

^
Good stuff, looks more legit now.
They probably poured more $$$ on for a real contract...

[dr325i]

THis is showing on Serbian media as taken today (01/31/2013)

[babaoh]

Originally Posted by dr325i

THis is showing on Serbian media as taken today (01/31/2013)

that's funny...ST still got to have him in their gear, even if it's only for Davis Cup press conferences.

[dr325i]

Originally Posted by babaoh

that's funny...ST still got to have him in their gear, even if it's only for Davis Cup press conferences.

I am wondering if this is indeed the most recent shot...
Looks like it it, and I wonder how is that possible with the Unoqlo contract?!

[JW10S]

Originally Posted by dr325i

I am wondering if this is indeed the most recent shot...
Looks like it it, and I wonder how is that possible with the Unoqlo contract?!

Sometimes the federations make deals with manufacturers for their team competitions. It's usually just for the team warm-up suits. An example is Russia and their Bosco Sport deal--Maria Sharapova wore Bosco Sport warm-ups in her Fed Cup matches even though she is a Nike girl. It is very common. The Serbian federation could have made a multi-year deal with ST that is still in effect. The Czech Republic Davis Cup teams wears Alea warm-ups.

[dr325i]

Originally Posted by JW10S

Sometimes the federations make deals with manufacturers for their team competitions. It's usually just for the team warm-up suits. An example is Russia and their Bosco Sport deal--Maria Sharapova wore Bosco Sport warm-ups in her Fed Cup matches even though she is a Nike girl. It is very common. The Serbian federation could have made a multi-year deal with ST that is still in effect. The Czech Republic Davis Cup teams wears Alea warm-ups.

Sounds reasonable.
I am wondering why Tipsarevic always plays in Fila, though...could be the warm up part...
I am not sure about the other cases...

[dr325i]

Originally Posted by JW10S

Sometimes the federations make deals with manufacturers for their team competitions. It's usually just for the team warm-up suits. An example is Russia and their Bosco Sport deal--Maria Sharapova wore Bosco Sport warm-ups in her Fed Cup matches even though she is a Nike girl. It is very common. The Serbian federation could have made a multi-year deal with ST that is still in effect. The Czech Republic Davis Cup teams wears Alea warm-ups.

Looks like you are right, thanks: http://www.sporza.be/cm/sporza/video...Slechtste_Veld

[babaoh]

yea the federations make their own contracts for the team gear that is just used for "official" purposes like press conferences and sitting on the sidelines. It looks like Belgium has a deal with Nike, since David Goffin has a Lacoste deal.

[Homeboy Hotel]

Djokovic in ST for Davis Cup only.

Just like, UK, Murray wore Nike for Davis Cup.

[Skarter]

http://www.youtube.com/watch?feature...v=iTtxq98wBPg#!


Around 4 minutes Djokovic mentions how he went to Germany to meet with Adidas to talk about his shoes.

[AREYOUOUTOFYOURVULCANMIND]

Originally Posted by dr325i

Looks like you are right, thanks: http://www.sporza.be/cm/sporza/video...Slechtste_Veld

I seriously question the weight of your opinion on the topic of sporting apparel sponsorships/endorsements if you could not infer that on your own.

[Backhand Compliment]

Not to open a new topic, can anyone tell me which Adidas shoes was Djokovic wearing in Monte Carlo? Thnx