Novak's logo analysis

15_ounce · 07-07-2012, 07:29 PM

Novak's new logo has a good concept, which is a bird in flight (freedom), Greek letter's alpha (number 1), a tennis ball and a medieval serbian initial; but overall, the logo just look awkward and a bit negative...

Bobby Jr · 07-07-2012, 09:04 PM

I watched the video about it on Djokovic's site. My opinion on design and logos is if you have to explain their elements then they're probably not very well designed.

It seems to lack the effortless styling/fit that good logos have and it's also not immediately obvious enough what it is comprised of (Djokovic's initials) unless you already know what it is.

MG1 · 07-07-2012, 09:11 PM

it makes a Tennis ball by some adjustment.

fgzhu88 · 07-07-2012, 11:03 PM

it kinda just looks like a number 2. maybe some foreshadowing going on?

paulorenzo · 07-08-2012, 02:27 AM

i kinda hate it.

15_ounce · 07-08-2012, 02:30 AM

Quote:

Originally Posted by fgzhu88

it kinda just looks like a number 2. maybe some foreshadowing going on?

Good point, it does look like a number 2.

15_ounce · 07-08-2012, 02:34 AM

Quote:

Originally Posted by paulorenzo

i kinda hate it.

I don't like it too. It doesn't look elegant nor powerful.

paulorenzo · 07-08-2012, 02:35 AM

but good analysis 15 ounce. it's good that there's a sense of movement about it, and it reminds me of a parabolic path of a tennis ball in flight, sort of, but like you pointed out, it does have a negative movement about it. also, i dont think the different elements they are trying to incorporate are coexisting well enough together.

paulorenzo · 07-08-2012, 02:40 AM

to go along with what you said about compact, and firm:

i'm not a big fan of the RF logo and i don't like how nike sticks it on everything federer even if it doesn't go well with the gear, but i do feel they designed a good logo. they kept it simple, nothing extra, together, great lines and movement, and able to say alot about the federer/his market through the typeface they use.

smash hit · 07-08-2012, 03:41 AM

Quote:

Originally Posted by paulorenzo

to go along with what you said about compact, and firm:

i'm not a big fan of the RF logo and i don't like how nike sticks it on everything federer even if it doesn't go well with the gear, but i do feel they designed a good logo. they kept it simple, nothing extra, together, great lines and movement, and able to say alot about the federer/his market through the typeface they use.

I always felt it was copied from the Rocco Forte Hotels logo.

http://www.seeklogo.com/rf-hotels-logo-118162.html

paulorenzo · 07-08-2012, 03:51 AM

Quote:

Originally Posted by smash hit

I always felt it was copied from the Rocco Forte Hotels logo.

http://www.seeklogo.com/rf-hotels-logo-118162.html

you're right. similar to how reebok looks like the asics log and lining looks like a mix between nike and diadora.

i found this, it isn't sport specific but it's pretty interesting.

NADALWON · 07-08-2012, 03:55 AM

It's not self-explanatory enough. Federer's letters and Nadal's symbol, both obvious.

07-07-2012, 07:29 PM	#1
15_ounce Professional Join Date: Sep 2008 Location: I'll never buy from TW until I get unbanned. Tennis Nuts FTW. Posts: 1,251	Novak's logo analysis Novak's new logo has a good concept, which is a bird in flight (freedom), Greek letter's alpha (number 1), a tennis ball and a medieval serbian initial; but overall, the logo just look awkward and a bit negative...

07-07-2012, 09:04 PM	#2
Bobby Jr Hall Of Fame Join Date: Jul 2010 Posts: 4,537	I watched the video about it on Djokovic's site. My opinion on design and logos is if you have to explain their elements then they're probably not very well designed. It seems to lack the effortless styling/fit that good logos have and it's also not immediately obvious enough what it is comprised of (Djokovic's initials) unless you already know what it is. __________________ Original Pro Staff 85, leaded to 370g, hybrid poly/syn gut set-up, 48-52-ish lbs.

07-07-2012, 11:03 PM	#4
fgzhu88 Semi-Pro Join Date: Dec 2006 Posts: 545	it kinda just looks like a number 2. maybe some foreshadowing going on? __________________ http://www.youtube.com/user/fbinsulation

07-08-2012, 02:27 AM	#5
paulorenzo Hall Of Fame Join Date: Jul 2008 Location: Virginia Beach Posts: 1,569	i kinda hate it. __________________ 88

07-08-2012, 02:35 AM	#8
paulorenzo Hall Of Fame Join Date: Jul 2008 Location: Virginia Beach Posts: 1,569	but good analysis 15 ounce. it's good that there's a sense of movement about it, and it reminds me of a parabolic path of a tennis ball in flight, sort of, but like you pointed out, it does have a negative movement about it. also, i dont think the different elements they are trying to incorporate are coexisting well enough together. __________________ 88