"Italian sportswear company and James Blake, ranked in the top 10 in the men’s tour, have entered into a collaboration that is the first of its kind in the sport of tennis - Blake to serve as inspiration for a broad collection of Fila apparel.
The result will be a yet-to-be named collection of men’s Fila apparel and footwear for tennis, golf, fitness and lifestyle that will be co-branded; Fila and James Blake
The collection will debut with a limited Spring 2010 collection of tennis and fitness apparel that will be unveiled just before the 2009 US Open in New York.
Blake said he was pleased because the collaboration with Fila is much more than an endorsement arrangement. “It will serve as the foundation of a business venture that I that will continue to build for years to come.”