Djokovic splits with Sergio Tacchini

Lemoned

Rookie
So true, I love Nike and Adidas. But that doesn't mean other brands cannot play part.
But in case of Djoker, why do I have a feeling that this guy will have more than 10 brands endorsed by the time he retired, he just don't have brand loyalty at this point.
Because things are happening due to his lack of loyalty to his sponsors, right? He totally should have stuck with Adidas when they were going to pay bigger money on favorable terms to someone who had achieved less and whose marketability was also still in question. He also shouldn't have left ST even though the company breached the contract!
 

CMM

Legend
5 years deal for Djokovic, no details on how much. Will have his own clothes line on court and off court.

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Marius_Hancu

Talk Tennis Guru
I am italian (and live in Italy) and old enough (41 yrs) to say that the ST Djokovic stuff was not of good quality if compared to the ST clothing that people like Cash or Wilander used to wear. In my town there is one store selling it ,and I could see how bad it was (not too mention the ugly design, imho, and the prices not really cheap) . I was surprised seeing him signing for this brand, since I did not even know its existence.

well, Cash wore stuff made in Italy
Djoko, prolly in China??
 

TheF1Bob

Banned
From the presser;

5 year deal announced for his gear.

Nole says he will have a design input for his gear. Nice.

Uniqlo say they open more stores in europe as they are really doing well in France, but sadly, not so well in the U.K. You can blame all the chavs who buy nike and adidas crap for that.

Hope TT sell his gear. Already a big improvement over ST. :)
 
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TheF1Bob

Banned
UNIQLO Appoints Novak Djokovic as Global Brand Ambassador

May 23, 2012, Paris, France - UNIQLO today announces that it has appointed Novak Djokovic, the world’s top-ranked male professional tennis player, as its global brand ambassador. The five-year partnership, which takes effect from today, will see Djokovic promoting the UNIQLO brand and UNIQLO clothing worldwide. The partnership will also include collaboration on future product lines, as well as co-developing the ultimate UNIQLO functional wear.

A preview of the collaboration’s first results will be seen at this year’s Roland-Garros French Open Tennis Tournament that starts on May 27, where Djokovic will debut his newly designed UNIQLO match wear to spectators in Paris and to a worldwide TV audience.

Tadashi Yanai, Chairman, President & CEO of leading global Japanese retailer Fast Retailing, commented on today’s announcement saying, “We are extremely pleased to have Novak Djokovic become UNIQLO’s global brand ambassador. We will use the most innovative fabrics and technologies to develop match wear that can contribute to the performance of a globally recognized and respected sports person like Novak. At the same time, UNIQLO will incorporate latest fabrics and technologies to co-develop with him the ultimate functional apparel that can be worn, and enjoyed, by people all over the world.”

Yanai added, “UNIQLO and Novak share a common, mutual desire to improve people’s lives and contribute to society. In addition to creating truly great clothing with new and unique value, Fast Retailing takes to heart our mission to enrich people’s lives through unique corporate activities and to grow our company in unity with society. We look forward to collaborating with Novak on a number of corporate social responsibility programs around the world.”

Novak Djokovic, commenting on today’s announcement said, “I am honored, and also very excited, to have been appointed as the UNIQLO global brand ambassador. UNIQLO is a cool brand with strong roots in Japan, a country whose culture and way of life I respect. I have a personal philosophy which I call ‘Be Unique,’ and this is based on my strong passion, drive and eagerness to keep improving myself. I am passionate about being the best possible tennis player, as well as the best possible person, and I have a continuous desire to help people, especially children, who have been less fortunate than I.”

Djokovic added, “I feel a natural connection with UNIQLO. To me, UNIQLO is not fast fashion, and it’s not sports wear. UNIQLO is the ultimate functional wear, which is exactly what I need as both a sports person and an individual who leads a very active life. I look forward to collaborating with UNIQLO in the development of new products and to getting to know the global UNIQLO family better.”

In launching the new partnership between UNIQLO and Novak Djokovic today, UNIQLO confirms that as its first corporate social responsibility activity it will manufacture a custom-designed charity UT (UNIQLO T-shirt) to sell at a select number of UNIQLO stores and online. Proceeds from the sale of this UT will be donated to the Novak Djokovic Foundation to support children’s programs. Details regarding the design of the UT, as well as timing and location of sale will be announced in due course.
 

JW10S

Hall of Fame
This is much like Boris Becker's deal with Puma. After winning his 2nd Wimbledon he signed a multi-year deal with Puma to wear their clothes and shoes. Just like ST & Djokovic, Puma was not able to keep with the payments to Becker and could not keep up with demand and had distribution problems. Puma & Becker mutually agreed, like ST and Djokovic did, to terminate the contract. Becker then signed with Lotto and later Fila.
 

dr325i

G.O.A.T.
Wrong again...Federer did not even make the list of the Top 50 most marketable athletes of 2012 because his marketability is viewed to have peaked and is in fact on the wane. For your info Nadal was #27 and Murray was #36--both behind Sharapova. Again, Djokovic was the highest listed tennis player by a huge margin.

But he wears the RF hat and he "sees them" all over his village, so it must be that Roger is Numero Uno...
 

Bobby Jr

G.O.A.T.
Well good for Novak.
I'm no good at maths but by my calculations 2012 + 5 does not = 2013. :lol:

Seriously though, sources are often wrong in this business. Not the end of the world - make sure you kick your guy(s) in the nuts next time you see them. :p
 

vsbabolat

G.O.A.T.
This is much like Boris Becker's deal with Puma. After winning his 2nd Wimbledon he signed a multi-year deal with Puma to wear their clothes and shoes. Just like ST & Djokovic, Puma was not able to keep with the payments to Becker and could not keep up with demand and had distribution problems. Puma & Becker mutually agreed, like ST and Djokovic did, to terminate the contract. Becker then signed with Lotto and later Fila.
You have it backwards. Becker first signed with Fila for clothes and Diadora for shoes. Later Becker signed with Lotto for clothes and shoes. Wearing Lotto until he retired.
 
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Bobby Jr

G.O.A.T.
Wrong again...Federer did not even make the list of the Top 50 most marketable athletes of 2012 because his marketability is viewed to have peaked and is in fact on the wane. For your info Nadal was #27 and Murray was #36--both behind Sharapova.
Murray higher than Federer?

On what planet? :lol:

Marketability is how much you can sell by associating yourself with someone. Federer has more than any other tennis player regardless of the stage he is at in his career. Making money is about getting people passionate about something, enough that they will increase their purchases or be prepared to pay for more. Federer has that, Murray does not. If he did, his clothes would be in more stores and cost $20 more than they do now... But they don't.
 

jokinla

Hall of Fame
This is much like Boris Becker's deal with Puma. After winning his 2nd Wimbledon he signed a multi-year deal with Puma to wear their clothes and shoes. Just like ST & Djokovic, Puma was not able to keep with the payments to Becker and could not keep up with demand and had distribution problems. Puma & Becker mutually agreed, like ST and Djokovic did, to terminate the contract. Becker then signed with Lotto and later Fila.

I used to have some of his Puma and Fila stuff, but I always wanted his Ellesse stuff, it wasn't ever available though.
 

3fees

G.O.A.T.
I prefer quality, functionality and a reasonable price to all items I wear in tennis,,items endorsed by celebrities dont change my tennis to a better game or help me beat the opponent.

Your educational moment brought to by 3fees:

Nike flywire technology: Flywire technology was disputed between adidas and nike many years ago and nike got the us patent here due to being an us company, flywire technology first showed up in wrestling shoes-specifically Greco-Roman free style where the patent lies, the only persons wearing flywire tech where AAU national and international free style champions and were ordered thru the AAU and Nike then sold them to these and only these persons, flywire technology is based on simulating a group of muscles that lengthen and contract as the shoe moves thru various positions doing various wrestling moves- like the takedown, The guillotine,firemans carry, etc,, I first seen flywire shoes at an AAU meet sponsored by the olympic club in old San Francisco, Ca. USA and found out what it took to get a pair, national champions from all over the world were there-competing. I reserve.

Cheers
3fees :)
 
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TheF1Bob

Banned
So, here's Djokos logo for the first time, check the left sleeve...:)
novak-uniklo-03.jpg

The guys been there like a day and instantly, the gear is way better than ST have done for the last two seasons lol.

That said, they say that they will introduce his French gear next week so what he's wearing now is probably just to promote him being there now.
 

Babolast

Legend
The guys been there like a day and instantly, the gear is way better than ST have done for the last two seasons lol.

That said, they say that they will introduce his French gear next week so what he's wearing now is probably just to promote him being there now.

It could very well be his Wimbledon outfit.
 

dimeaxe

Semi-Pro
I heard that he's going to earn more than Roger and Rafa. It's estimated between 90 and 140 mil. dollars in five years.
 

Eightmarky

Rookie
I was a huge fan of Fila gear back in the day but now their stuff is just meh. http://www.fila.com/sport-tennis-mens/sport-tennis-mens,default,sc.html

Not overly impressed with Uniqlo's debut. My guess is that they didn't have anything they were comfortable linking with Nole's brand image in stock, hence the all white bland setup. I give them a pass though because this change happened pretty quickly. My guess is that Nole's RG setup will be very plain and the total opposite of ST.

I mentioned earlier about the ugly block logo. Now I see on the shorts they're putting the logo in both Japanese and English. Hooray for double ugly block logo's.
 

CocaCola

Professional
The quality is surely better than ST, they probably didn't wanted to risk too much with designee. I like the outfit, rather good for a starters.
 

TheF1Bob

Banned
It could very well be his Wimbledon outfit.

I don't know. They said that the French gear will be his very first one.

A preview of the collaboration’s first results will be seen at this year’s Roland-Garros French Open Tennis Tournament that starts on May 27, where Djokovic will debut his newly designed UNIQLO match wear to spectators in Paris and to a worldwide TV audience.

Probably be similar though.
 

okdude1992

Hall of Fame
Funny how some posters on here were arguing tooth and nail that ND couldn't and wouldn't leave ST. I even remember one guy bringing up UNIQLO when all the talk was about NIKE, and getting shot down. Good job whoever that was, thanks for the tip and you were right.
 

BreakPoint

Bionic Poster
If you consider what Nike pays Tiger, LeBron, Kobe, Lance and dozens of other athletes, I think even a contract with Novak would be nothing for them.
But it's precisely that Nike already pays so much money to these other athletes that you've cited that they have little money left to afford Djokovic. Besides, I don't think having all Top 3 tennis players under sponsorship is going to do that much more for their sales and marketing than they can already achieve with just 2 of the Top 3.
 

BreakPoint

Bionic Poster
This is much like Boris Becker's deal with Puma. After winning his 2nd Wimbledon he signed a multi-year deal with Puma to wear their clothes and shoes. Just like ST & Djokovic, Puma was not able to keep with the payments to Becker and could not keep up with demand and had distribution problems. Puma & Becker mutually agreed, like ST and Djokovic did, to terminate the contract. Becker then signed with Lotto and later Fila.
Another player who switched clothing companies a lot during his career was Jimmy Connors - from Sergio Tacchini to Slazenger to Robert Bruce to 1881 Cerrutti to JC line to who knows what else.
 

BreakPoint

Bionic Poster
But he wears the RF hat and he "sees them" all over his village, so it must be that Roger is Numero Uno...
Federer is "Numero Uno" because...well...he is. He has the most sponsorships and makes the most money off the court of any male tennis player. More than Nadal and much more than Djokovic. This is not debatable because it's a fact.
 

skip1969

G.O.A.T.
Same here, their stuff from yesteryears were simple & elegant, now this seasons' are a bit sxxx!
man, we used to drool over the stuff the pros wear back in the day. most of if was simple, like you said. but there was an elegance about it, too. or maybe it was just that certain players just had that certain style to pull it off.

you could say that we are in a better time now, with tennis for the masses and less of that country club image of the past. but i do miss that swank style.
 

Nikeman

New User
novak will not sign with nike ever he does not like there shoes he would have signed with then already if he like them
 

Madhoshi22

Rookie
Wrong again...Federer did not even make the list of the Top 50 most marketable athletes of 2012 because his marketability is viewed to have peaked and is in fact on the wane. For your info Nadal was #27 and Murray was #36--both behind Sharapova. Again, Djokovic was the highest listed tennis player by a huge margin.

Off topic, I know, but not to beat a dead horse, Forbes had Federer at no. 31 on their most powerful celebrity list. If I recall correctly, that's the highest tennis player on the list, ahead of Nadal, Sharapova, and Serena Williams; Djoker didn't even make the list. It was based on exposure I think, as in television, print, radio and online?
http://www.forbes.com/sites/dorothypomerantz/2012/05/16/celebrity-100-how-we-create-the-list/

Logically, if you're not marketable, you wouldn't have exposure, and further, Fed's endorsement portfolio is more diverse, and larger than anybody in tennis. If you're not marketable, than companies wouldn't sign you.
 

Bobby Jr

G.O.A.T.
I hate it when tennis shirts have logos on both sleeves. It reeks of desperation, overt marketing and it tacky all round. Seeing Djokovic in the uniqlo with both sleeves having logos on them as well as the check reminds me of.... well, his Tacchini gear.

I also doubt there is any evidence it increases exposure in marketing terms.
 

JW10S

Hall of Fame
Off topic, I know, but not to beat a dead horse, Forbes had Federer at no. 31 on their most powerful celebrity list. If I recall correctly, that's the highest tennis player on the list, ahead of Nadal, Sharapova, and Serena Williams; Djoker didn't even make the list. It was based on exposure I think, as in television, print, radio and online?
http://www.forbes.com/sites/dorothypomerantz/2012/05/16/celebrity-100-how-we-create-the-list/

Logically, if you're not marketable, you wouldn't have exposure, and further, Fed's endorsement portfolio is more diverse, and larger than anybody in tennis. If you're not marketable, than companies wouldn't sign you.

Yes, Federer now has a lot of high profile, high dollar endorsements (Wilson, Nike, Rolex, Mercedes Benz, etc), and yes he makes more money NOW than anyone. But most, if not all of those contracts were signed years ago, not much recently. That's why the site said his marketability was said to have peaked. When those contracts expire do you really think they'll be replaced by others just as lucrative?
 

JW10S

Hall of Fame
You have it backwards. Becker first signed with Fila for clothes and Diadora for shoes. Later Becker signed with Lotto for clothes and shoes. Wearing Lotto until he retired.
Yes, you're right, I had it backwards. I believe this is the correct order--Becker won 2 Wimbledons wearing Ellesse, he then signed a big deal with Puma, Puma couldn't pay him or meet orders so he left them and went to Fila and then Lotto. The point is this kind of thing is not without precedent.
 
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Rjtennis

Hall of Fame
Fed probably has long term brand ambassador type contracts. I wanted be suprised if he has a few lifetime contracts. There is no way that Nadal or Nole have even close to the amount of marketing power that Fed does. He could be retired and still be a bigger draw than those two. Roger transcends outside of tennis in a way that Rafa could never pull off. However if Nole continues to win i think he could have huge marketability based on his personality off the court.
 
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