Does Djokovic has the worst luck in terms of sponsorship money?

martini1 · Feb 3, 2013

Other than his Head deal.

ST - ran out of money to pay any bonuses to him when he won 4 out of 5 majors and 3 in a row. Slow inventory also means lower sales and lower royalty fees.

Adidas - dropped him (or vice versa), rumored to have zero sponsorship money from them. Only got a few free pairs to wear but Adidas is getting silent advertisement from the top player in the world.

Uniqlo - Don't know the true dollar amount he banks but Uniqlo is not as loaded like Adidas or Nike. I doubt he is receiving anything close to what Fed, Rafa, or Murray are getting from their sponsors. General Uniqlo stores don't even stock Djoker clothing. All I saw was a poster of him wearig the heat tech under shirt.

The coolest deal is properly AP's. Free AP watches alone is worth it even no extra money is involved. I like Rolex too but AP is a class higher in general. RM is cool but these watches doesn't have heritage.

aimr75 · Feb 3, 2013

poor Djokovic, might need to break out the violins

The Meat · Feb 3, 2013

martini1 said:
Other than his Head deal.

ST - ran out of money to pay any bonuses to him when he won 4 out of 5 majors and 3 in a row. Slow inventory also means lower sales and lower royalty fees.

AO, French Open, Wimbledon, and U.S Open.

How the hell are there 5 majors?

GoodVibrations · Feb 3, 2013

Martini meant AO11, W11, US11, and AO12. The reason why he doesn't have the top sponsorships is because they're locked up on Rafa and Federer. Adidas took a chance with Murray because of the potential for a bigger market (UK versus Serbia). I'm sure they're regretting that decision now.

big ted · Feb 3, 2013

word is djokovic gets ~$6M/yr from uniqlo, maybe more with bonuses. federer gets ~$10M/yr from nike . i dont think djokovics doing too badly

Leelord337 · Feb 3, 2013

martini1 said:
Other than his Head deal.

ST - ran out of money to pay any bonuses to him when he won 4 out of 5 majors and 3 in a row. Slow inventory also means lower sales and lower royalty fees.

Adidas - dropped him (or vice versa), rumored to have zero sponsorship money from them. Only got a few free pairs to wear but Adidas is getting silent advertisement from the top player in the world.

Uniqlo - Don't know the true dollar amount he banks but Uniqlo is not as loaded like Adidas or Nike. I doubt he is receiving anything close to what Fed, Rafa, or Murray are getting from their sponsors. General Uniqlo stores don't even stock Djoker clothing. All I saw was a poster of him wearig the heat tech under shirt.

The coolest deal is properly AP's. Free AP watches alone is worth it even no extra money is involved. I like Rolex too but AP is a class higher in general. RM is cool but these watches doesn't have heritage.

Well actually the Uniqlo company is owned by one of the wealthiest billionaires in Japan..I'm pretty sure he can afford to pay djoker some bonuses.

martini1 · Feb 4, 2013

Leelord337 said:
Well actually the Uniqlo company is owned by one of the wealthiest billionaires in Japan..I'm pretty sure he can afford to pay djoker some bonuses.

A company owned by a rich man does not make a company loaded up with cash when compared to Adidas or Nike. Uniqlo is small potato compared to Nike.

martini1 · Feb 4, 2013

big ted said:
word is djokovic gets ~$6M/yr from uniqlo, maybe more with bonuses. federer gets ~$10M/yr from nike . i dont think djokovics doing too badly

Fed also gets a cut on the RF logo merchandise sales. Wonder why the Fed shirts were $60 a few years ago and now it is like $90?

ramos77 · Feb 4, 2013

he's not a popular number 1, other than in his home country, I dont think he's very marketable

dr325i · Feb 4, 2013

martini1 said:
Other than his Head deal.

ST - ran out of money to pay any bonuses to him when he won 4 out of 5 majors and 3 in a row. Slow inventory also means lower sales and lower royalty fees.

Adidas - dropped him (or vice versa), rumored to have zero sponsorship money from them. Only got a few free pairs to wear but Adidas is getting silent advertisement from the top player in the world.

Uniqlo - Don't know the true dollar amount he banks but Uniqlo is not as loaded like Adidas or Nike. I doubt he is receiving anything close to what Fed, Rafa, or Murray are getting from their sponsors. General Uniqlo stores don't even stock Djoker clothing. All I saw was a poster of him wearig the heat tech under shirt.

The coolest deal is properly AP's. Free AP watches alone is worth it even no extra money is involved. I like Rolex too but AP is a class higher in general. RM is cool but these watches doesn't have heritage.

you missed ALL of the points above.

1) ST did pay him what he achieved and was not able to keep up with him. They are still paying him when he plays for the DC team...
2) UNIQLO is a giant and I am sure has n issues covering any payment to him.
3) SOunds like Adidas is not putting ads with him out there which makes me believe, unlke before, that he gets $$ from them (not the top $ like Murray...)

dr325i · Feb 4, 2013

ramos77 said:
he's not a popular number 1, other than in his home country, I dont think he's very marketable

I disagree.
He is not as marketable as RF or Rafa, however, put anything of his (UNIQLO, etc) in FS section or on E Bay and you will make $$$

Lefty78 · Feb 4, 2013

How does poor Nole afford all the donkey cheese?

martini1 · Feb 4, 2013

dr325i said:
you missed ALL of the points above.

1) ST did pay him what he achieved and was not able to keep up with him. They are still paying him when he plays for the DC team...
2) UNIQLO is a giant and I am sure has n issues covering any payment to him.
3) SOunds like Adidas is not putting ads with him out there which makes me believe, unlke before, that he gets $$ from them (not the top $ like Murray...)

1) They simply don't have money to pay any more bonuses, they are close to broke. There is a reason why the contract is breached and lawsuit follows.

2) NOPE. They don't pay him big enough to be compared to RF or RAFA.

3) It has been discussed many times here. Nole is not being paid by Adidas. He merely gets a free shoe deal.

Get your facts.

Borrelli · Feb 4, 2013

ramos77 said:
he's not a popular number 1, other than in his home country, I dont think he's very marketable

I think he's much more marketable than Murray.

RF20Lennon · Feb 4, 2013

Djokovic just went to the wrong people each time except when he was with Adidas. The top dogs are Nike and Adidas why he goes somewhere else despite being #1 baffles me

Cup8489 · Feb 4, 2013

I think it sucks for ST that they had to drop him like that. I don't think they expected such a surge from him, and didn't think that the signing and performance bonuses would put them under. I actually really liked his stuff, but it was way too pricey and slow to get to the market for me to buy it.

Same with nike. I like alot of their releases, but 80+ for a polo or vneck is absolutely ridiculous. I can't even stomach buying shorts from them. 40 is crazy.

JRstriker12 · Feb 4, 2013

No such thing as luck, only good and bad agents/management companies.

If Djoker isn't getting top dollar from his sponsors for his position in the tennis world then he can only blame his agent and himself for not doing the research and making the smart choice.

Boricua · Feb 4, 2013

I would have stayed with Adidas and be what Fed is to Nike. How long is his contract with Uniglo?

big ted · Feb 4, 2013

uniqlo is a bigger brand than people think, just not in the u.s.
http://en.wikipedia.org/wiki/Uniqlo

ec51 · Feb 4, 2013

martini1 said:
Other than his Head deal.

The coolest deal is probably AP's. Free AP watches alone is worth it even no extra money is involved. I like Rolex too but AP is a class higher in general. RM is cool but these watches doesn't have heritage.

How is it that AP is a class higher than Rolex?

dr325i · Feb 4, 2013

martini1 said:
1) They simply don't have money to pay any more bonuses, they are close to broke. There is a reason why the contract is breached and lawsuit follows.

2) NOPE. They don't pay him big enough to be compared to RF or RAFA.

3) It has been discussed many times here. Nole is not being paid by Adidas. He merely gets a free shoe deal.

Get your facts.

1) Incorrect. Serbian DC Team is paid to wear ST over their sponsorship uniforms...
2) He is NOT as big as RF and RAFA and definitely NOT as marketable as those two
3) I was the first one to say that he is getting MINIMUM out of Adidas. I did not think he was "merely" getting free shoes, that is impossible as I know some kids training in Florida getting free Adidas shoes from Adidas. However, my point was that he was getting minimum and could go to any other shoe company as he wished.
However, lately, it has been shown that Adidas is putting his face officially on their ads, therefore, they are paying him considerable amount.

marsh · Feb 4, 2013

ec51 said:
How is it that AP is a class higher than Rolex?

A substantially higher price point and a substantially better constructed product. Couple these factors with a much smaller distribution and you get a higher class product.

Before we get into these details, my ex fiancees father was a very well know watch smith and he always stated that Pateks and APs were in a whole different class than Rolex. Let me know if you want more details.

ec51 · Feb 4, 2013

marsh said:
A substantially higher price point and a substantially better constructed product. Couple these factors with a much smaller distribution and you get a higher class product.

Before we get into these details, my ex fiancees father was a very well know watch smith and he always stated that Pateks and APs were in a whole different class than Rolex. Let me know if you want more details.

How does a substantially higher price point automatically contribute to a higher class product?

I'm not here to argue which watch is better, I was simply interested in the OPs reasoning for his statement.

Your smith's opinion is noted.

martini1 · Feb 4, 2013

ec51 said:
How does a substantially higher price point automatically contribute to a higher class product?

I'm not here to argue which watch is better, I was simply interested in the OPs reasoning for his statement.

Your smith's opinion is noted.

If you are into watches and understand how a high end movement is made you will understand what I'm saying. However tt is not a watch forum so I will not go OT on watches.

martini1 · Feb 4, 2013

dr325i said:
1) Incorrect. Serbian DC Team is paid to wear ST over their sponsorship uniforms...
2) He is NOT as big as RF and RAFA and definitely NOT as marketable as those two
3) I was the first one to say that he is getting MINIMUM out of Adidas. I did not think he was "merely" getting free shoes, that is impossible as I know some kids training in Florida getting free Adidas shoes from Adidas. However, my point was that he was getting minimum and could go to any other shoe company as he wished.
However, lately, it has been shown that Adidas is putting his face officially on their ads, therefore, they are paying him considerable amount.

His family got a contract on distributing ST in Serbia. This is a different deal.

But with his performance he is more marketable than Rafa. Rf has been popular since 04 and he got the best combo of personality and pr. However going forward Djoker is the one who will win more majors and likely be #1 more than Fed or Rafa. There is room for Djoker for sure.

As for the last point it's all speculation unless we have a reliable source confirming a new deal between and official dollar amount paid.

martini1 · Feb 4, 2013

JRstriker12 said:
No such thing as luck, only good and bad agents/management companies.

If Djoker isn't getting top dollar from his sponsors for his position in the tennis world then he can only blame his agent and himself for not doing the research and making the smart choice.

I kind of agree with u but players are not business savvy most of the time. He has to rely on the managers and agents, which in a way he is unlucky to have pick the team that could not land him mega deals. And bad timing.

MAXXply · Feb 4, 2013

martini1 said:
His family got a contract on distributing ST in Serbia

Can the savvy business-school types explain this set-up to me: so you're saying the Djokovic family acquired the distribution rights to Tacchini products for the Serbian market. (I heard they negotiated a similar deal with HEAD too?)

So is it merely a simple case of Dkokovic Corp. buying, for example, Tacchini apparel and HEAD rackets at wholesale from the respective companies, and selling them on at MSRP to whatever Serbian retailers who want to sell that stuff? Is the Djokovic business reasoning as straightforward as that? Or more complex?

big ted · Feb 4, 2013

djokovic is doing fine in endorsement money, hes switched racquets and clothes more than any top player already because hes chasing $$

kimguroo · Feb 4, 2013

JRstriker12 said:
No such thing as luck, only good and bad agents/management companies.

If Djoker isn't getting top dollar from his sponsors for his position in the tennis world then he can only blame his agent and himself for not doing the research and making the smart choice.

Completely agree and he will get more $$$ from now on since he switched his management to IMG. Without good agents, very hard to get good deals.
Fed's early contract with nike was one of horrible contract ever in my opinion ( 2mil a year). At that time, He signed the contract without an agent.
After he finished his contract, He was under IMG then got huge 10 year deal.

ec51 · Feb 5, 2013

martini1 said:
If you are into watches and understand how a high end movement is made you will understand what I'm saying. However tt is not a watch forum so I will not go OT on watches.

Please by all means, send me a PM.

JRstriker12 · Feb 5, 2013

kimguroo said:
Completely agree and he will get more $$$ from now on since he switched his management to IMG. Without good agents, very hard to get good deals.
Fed's early contract with nike was one of horrible contract ever in my opinion ( 2mil a year). At that time, He signed the contract without an agent.
After he finished his contract, He was under IMG then got huge 10 year deal.

I'll have to dig up the info but I thought a lot of big names were leaving IMG and that their sport management shop was not what it once was.

martini1 · Feb 5, 2013

MAXXply said:
Can the savvy business-school types explain this set-up to me: so you're saying the Djokovic family acquired the distribution rights to Tacchini products for the Serbian market. (I heard they negotiated a similar deal with HEAD too?)

So is it merely a simple case of Dkokovic Corp. buying, for example, Tacchini apparel and HEAD rackets at wholesale from the respective companies, and selling them on at MSRP to whatever Serbian retailers who want to sell that stuff? Is the Djokovic business reasoning as straightforward as that? Or more complex?

Nobody here can disclose the entire deal(s) they made because the contracts are not public info, only bits and pieces of it.

Basically you got the idea right. His family's co. would be the sole importer and distributor (official anyway) of ST in Serbia. They sell to retailers or they can also sell direct to consumers there. This kind of deal usually means ST is not (or cannot) paying the huge upfront fee Djoker's agent is asking. To sweeten the deal they ask for the distribution rights on the side. That is one way of generating future cash when the sales occur, but ST does not need to come up with the cash up front.

I can see Djoker totally agrees because he is very tight with his family. The agent / manager may get some side bonuses from this deal, but again it should not be public info anyway. And only smaller co. like ST can provide something like this. Imagine Adidas would already have a huge distribution channel by themselves or via some big players. They cannot just give out the rights like that.

ec51 · Feb 5, 2013

martini1 said:
If you are into watches and understand how a high end movement is made you will understand what I'm saying. However tt is not a watch forum so I will not go OT on watches.

I am "into" watches and do understand how high end movements are made, FWIW and I still do not understand what you are saying.

Relinquis · Feb 5, 2013

very few people outside of the tennis world (fans, etc...) even know who Djokovic is. everyone knows roger federer. most girls know who nadal is, for obvious reasons. hardly anyone outside of tennis knows novak.

it's a popularity thing.

martini1 · Feb 5, 2013

Relinquis said:
very few people outside of the tennis world (fans, etc...) even know who Djokovic is. everyone knows roger federer. most girls know who nadal is, for obvious reasons. hardly anyone outside of tennis knows novak.

it's a popularity thing.

Yes, true. But how did Federer become famous "outside" of the tennis world? His charisma has something to do with it. But I bet the giant PR machines from Nike, Rolex, or Gillette MAY have something to with that too? HMMM....

PS Girls knows about RAFA because of the sexy ad from Lanvin and Armani more than what he did on court.

ellipticality_224 · Feb 5, 2013

adidas has to be hitting their head on a wall since they dropped him and picked up murray. Adidas could make bank with a Djokovic line and the Eagle on it, ramp up the prices, like Nike does with their RF and Bull line.

dimeaxe · Feb 6, 2013

"According to Forbes, Novak Djokovic pocketed $20.6 million in the first 6 months of 2012, but just £9 million come from sponsorship deals. If we exclude prize money, in 2011 Roger Federer earned $45 million, followed by Nadal (25), Sharapova (22) and Djokovic (20)."

http://www.ubitennis.com/english/sport/tennis/2012/09/24/776887-does_djokovic_earn_half_much_federer.shtml

20 mill. a year is not that bad.

NJ1 · Feb 6, 2013

ellipticality_224 said:
adidas has to be hitting their head on a wall since they dropped him and picked up murray. Adidas could make bank with a Djokovic line and the Eagle on it, ramp up the prices, like Nike does with their RF and Bull line.

I wouldn't go that far, Murray's reached the final of the last 3 consecutive majors. Djokovic may be slightly ahead, but they seem to be the top two (will have to see how Nadal's knees hold up) so as bad decisions go I've seen a lot worse.

Leelord337 · Feb 6, 2013

dimeaxe said:
"According to Forbes, Novak Djokovic pocketed $20.6 million in the first 6 months of 2012, but just £9 million come from sponsorship deals. If we exclude prize money, in 2011 Roger Federer earned $45 million, followed by Nadal (25), Sharapova (22) and Djokovic (20)."

http://www.ubitennis.com/english/sport/tennis/2012/09/24/776887-does_djokovic_earn_half_much_federer.shtml

20 mill. a year is not that bad.

and he goes and blows it all on donkey cheese, lol

http://sports.yahoo.com/blogs/tenni...tire-supply-donkey-cheese-152716656--ten.html

martini1 · Feb 6, 2013

dimeaxe said:
"According to Forbes, Novak Djokovic pocketed $20.6 million in the first 6 months of 2012, but just £9 million come from sponsorship deals. If we exclude prize money, in 2011 Roger Federer earned $45 million, followed by Nadal (25), Sharapova (22) and Djokovic (20)."

http://www.ubitennis.com/english/sport/tennis/2012/09/24/776887-does_djokovic_earn_half_much_federer.shtml

20 mill. a year is not that bad.

Noel only made $18mil including winnings in 2011.

http://www.therichest.org/sports/highest-paid-mens-tennis-players-2011/

Considered he won 3 slams and tons of titles in that year $18mil including winnings is nothing compared to Fed and Rafa.

Fed made $47 mil without winning a major in 2011. Now we know why he is better off staying on tour for a few more years!

ellipticality_224 · Feb 6, 2013

NJ1 said:
I wouldn't go that far, Murray's reached the final of the last 3 consecutive majors. Djokovic may be slightly ahead, but they seem to be the top two (will have to see how Nadal's knees hold up) so as bad decisions go I've seen a lot worse.

Hell, he practically bankrupted an entire clothing company with his 2011 phenom year

Relinquis · Feb 6, 2013

dimeaxe said:
"According to Forbes, Novak Djokovic pocketed $20.6 million in the first 6 months of 2012, but just £9 million come from sponsorship deals. If we exclude prize money, in 2011 Roger Federer earned $45 million, followed by Nadal (25), Sharapova (22) and Djokovic (20)."

http://www.ubitennis.com/english/sport/tennis/2012/09/24/776887-does_djokovic_earn_half_much_federer.shtml

20 mill. a year is not that bad.

have to love forbes' silly reporting. £9 million is equal to $14 million. So 'just' 14 out of the 20 million dollars came from sponsorship, i.e. the vast majority of his income.

dr325i · Feb 7, 2013

Relinquis said:
have to love forbes' silly reporting. £9 million is equal to $14 million. So 'just' 14 out of the 20 million dollars came from sponsorship, i.e. the vast majority of his income.

What I am interested in is where the other ~$6M came from...
He made north of $12M from the prize money...

goran_ace · Feb 7, 2013

Don't blame Forbes' reporting. That Ubi guy didn't read the Forbes article correctly.

#61 Novak Djokovic

Total earnings: $20.6 million
Salary/winnings: $11.6 million
Endorsements: $9 million

Djokovic had one of the most successful years in the history of tennis in 2011. He won three Grand Slam titles and a record $12.6 million in prize money. He signed an incentive-heavy, 10-year deal with Italian clothing company Sergio Tacchini in 2009, but Tacchini fell behind on the payments in 2011 as Djokovic’s success triggered significant bonuses. Djokovic and Tacchini parted ways in May and the world’s number one player signed a new clothing deal with Japan’s Uniglo.

Adidas_Anderson · Feb 7, 2013

But thanks to that i got ST Djokovic line much cheaper then the original price lol... Waiting for the AO 2012 jacket

_skunk_ · Feb 8, 2013

Are you all tax agents, otherwise it cannot be explained such a morbid interest in Djokovic finances.

Bobby Jr · Feb 8, 2013

goran_ace said:
Don't blame Forbes' reporting. That Ubi guy didn't read the Forbes article correctly.
...

And the Forbe's articles can only really be roughly indicative in any case - there is simply no way they can know specifics of many of the deals sportspeople may have.

Sid_Vicious · Feb 8, 2013

martini1 said:
Noel only made $18mil including winnings in 2011.

http://www.therichest.org/sports/highest-paid-mens-tennis-players-2011/

Considered he won 3 slams and tons of titles in that year $18mil including winnings is nothing compared to Fed and Rafa.

Fed made $47 mil without winning a major in 2011. Now we know why he is better off staying on tour for a few more years!

Dude, you do know that when Federer was 25 (2005), he made less money from endorsements than Agassi and Sharapova, right? He was way more of a champion than Agassi and Sharapova that year, went 81-4, 2 grand slams, and still made less money.

Djokovic's earnings will rise rapidly over the next few years.

martini1 · Feb 13, 2013

Sid_Vicious said:
Dude, you do know that when Federer was 25 (2005), he made less money from endorsements than Agassi and Sharapova, right? He was way more of a champion than Agassi and Sharapova that year, went 81-4, 2 grand slams, and still made less money.

Djokovic's earnings will rise rapidly over the next few years.

What's all that have to do with age, and 2005??
Djoker will make more if he stays on course in winning titles, but 2011 and 2012 were the years he could have made a lot more had the deals his team made played out a little bit better. Nothing can change that.

Madhoshi22 · Feb 13, 2013

ec51 said:
I am "into" watches and do understand how high end movements are made, FWIW and I still do not understand what you are saying.

As an owner of both a Rolex and an AP I think I can help. Usually, as in Rafa's RM, the higher price is attributed to the complexity of the movement, such as the tourbillon that was stolen and whatnot. In the case of AP, the movements are beautiful, hand finished, really a work of art. Rolex's movements are no slouch either, they're really the workhorse and really what built the brand. No doubt the iconic look of the oysters and such played a part, however, what good is a watch that doesn't run? Quite honestly the only thing I've noticed between my AP and Submariner is that the AP's power reserve is longer. Both keep very good time.

With AP I think the price hike comes due to the brand exclusivity and prestige. AP is recognized as one of the first watch companies, and as such, have maintained everything on a smaller scale. Rolex is a huge hit, and is seen everywhere. To think of an analogous situation, a Rolex to a Seiko or Citizen is a good comparison. You pay for the quality of the Rolex, but also for the exclusivity. Then you go to AP and Rolex, same situation.

Does Djokovic has the worst luck in terms of sponsorship money?

Hall of Fame

Hall of Fame

Hall of Fame

Rookie

Legend

Hall of Fame

Hall of Fame

Hall of Fame

Semi-Pro

G.O.A.T.

G.O.A.T.

Professional

Hall of Fame

Semi-Pro

Legend

G.O.A.T.

Hall of Fame

Hall of Fame

Legend

Rookie

G.O.A.T.

Semi-Pro

Rookie

Hall of Fame

Hall of Fame

Hall of Fame

Hall of Fame

Legend

Legend

Rookie

Hall of Fame

Hall of Fame

Rookie

Hall of Fame

Hall of Fame

Banned

Semi-Pro

Professional

Hall of Fame

Hall of Fame

Banned

Hall of Fame

G.O.A.T.

Hall of Fame

Semi-Pro

Rookie

G.O.A.T.

G.O.A.T.

Hall of Fame

Rookie