The infuriating thing about it is that Lacoste to me should be the most restrained, country-club, classic look. But now they're anything but...that shirt is just "beneath them". Other brands are waking up to the demand for the "heritage" look and they're still doing the zany crap. That shirt looks like Hydrogen
"That shirt looks like Hydrogen." Hahah! Come on bro

. Hydrogen is a glitch in the Matrix. Mythical. Many have tried, but no one has ever come close.
That Lacoste one was basically some colorblocking which is pretty measured and sth they do quite a bit. Plus, I think their standard lineup with those old school one color pique polos is always available. Need to do sth else to keep things interesting.
Boss comes to mind like sth what you would maybe want to see from Lacoste? I personally think it's too restrained and dull. Almost nothing graphically. But at least a nice cut/fit, which also plays a role. Tailoring. Not that other brands don't do nice cuts or know how to design a good fit, but Boss is doing well at least in this regard.
This is one of my favorite Lacoste designs. From 2019. Closer to sth what Hydrogen would do than this year. Even a neon color: