2025 Australian Open Outfits

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So from reading through this thread it seems like some brands put their athletes in clothes that aren't released to the public and are only player issued? What's even the point of that?! I understand why racket companies provide their players with non-retail frames and give them the pj treatment so the uninformed public can at least buy the frame that "looks" like what their favorite player is using but that logic doesn't make sense for clothing. The players are literally manakins for this stuff, can someone please explain to me why they wouldn't sell it to the public?
 
SirCraigoryy said:
So from reading through this thread it seems like some brands put their athletes in clothes that aren't released to the public and are only player issued? What's even the point of that?! I understand why racket companies provide their players with non-retail frames and give them the pj treatment so the uninformed public can at least buy the frame that "looks" like what their favorite player is using but that logic doesn't make sense for clothing. The players are literally manakins for this stuff, can someone please explain to me why they wouldn't sell it to the public?
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Agree 100%. When they put out a classy outfit they get free advertising, sometimes for hours as people get to admire it in use by really good players, and for most of them the production cost is close to nothing. Even when they do make them available, you can't always get them. Go to the Lacoste website and you'll find that most of what they have is available only in huge, non-tennis player sizes. You would think they have learned by now and increased their production runs for common tennis-players-like-us who just want to at least look good since we can't always play well.
 
SirCraigoryy said:
So from reading through this thread it seems like some brands put their athletes in clothes that aren't released to the public and are only player issued? What's even the point of that?! I understand why racket companies provide their players with non-retail frames and give them the pj treatment so the uninformed public can at least buy the frame that "looks" like what their favorite player is using but that logic doesn't make sense for clothing. The players are literally manakins for this stuff, can someone please explain to me why they wouldn't sell it to the public?
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The goal of clothing sponsorships isn't necessarily to sell the specific kits that the players are wearing. It's for the players to act as moving billboards for their logo.

I imagine the actual market for tennis clothing is very small. There can't be that many people dropping $100 on t-shirts that change every tournament anyway. But there are millions of people simply watching at home and see a player wearing a shirt or dress with a Nike logo, which works the same as a commercial, hopefully making it more likely they'll buy any other general use Nike product like a sweatshirt or running shoes or whatever.
 
MeatTornado said:
The goal of clothing sponsorships isn't necessarily to sell the specific kits that the players are wearing. It's for the players to act as moving billboards for their logo.

I imagine the actual market for tennis clothing is very small. There can't be that many people dropping $100 on t-shirts that change every tournament anyway. But there are millions of people simply watching at home and see a player wearing a shirt or dress with a Nike logo, which works the same as a commercial, hopefully making it more likely they'll buy any other general use Nike product like a sweatshirt or running shoes or whatever.
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I mean I get that, but if that’s the case then why not just put them in any ordinary Nike kit people could buy? It would save them money on designers and production of very specific limited number of clothes they give to their athletes. It still makes no sense.
 
SirCraigoryy said:
I mean I get that, but if that’s the case then why not just put them in any ordinary Nike kit people could buy? It would save them money on designers and production of very specific limited number of clothes they give to their athletes. It still makes no sense.
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Because a design that sticks out makes you more likely to look at the kit, and then you notice the logo. Same reasons commercials are kinda off the wall and often have nothing to do with the product. It's just trying to grab your attention, and then they'll flash the logo at the end.

But who knows, maybe we'll approach the day where they look to cut every cost possible and eliminate designers all together. It wouldn't shock me.
 
Westerwick said:
Agree 100%. When they put out a classy outfit they get free advertising, sometimes for hours as people get to admire it in use by really good players, and for most of them the production cost is close to nothing. Even when they do make them available, you can't always get them. Go to the Lacoste website and you'll find that most of what they have is available only in huge, non-tennis player sizes. You would think they have learned by now and increased their production runs for common tennis-players-like-us who just want to at least look good since we can't always play well.
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I am 6'6", 235 lbs., 7 5/8 hat size. I can find little or nothing in every designer store (especially Ellesse, Le Coq, Yonex, Lacoste, heck, all of them)......... Even XXL (literally looks like a crop top on me) doesn't fit.

YMMV.......
 
BumElbow said:
Fashion? I don't get it. I would not wear many of the kits on display at the AO including all the ON brand outfits and the all-red Adidas ones. The pros can pull it off but middle aged me would look ridiculous.
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I've definitely wondered how much longer I have in some of the more wild kits. 5 years tops I would say
 
vsbabolat said:
Or early 90’s colors depending if you were alive then. But I agree having neon colors as accents and not primary colors is nice. It adds some pop.
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OK, you got me.... I even remember the neon colored zinc paste sunscreen back in the day.

Of course, we idiots put it on like war paint on our faces.

Yeah, we looked like the Miami version of the indian from the Village People, but in a completely non gay kind of way, not that there's anything wrong with that.

Now, have I completely offended everyone with that last sentence as well as dated myself completely?
 
Funniest kit of the AO for me is Sinner. He looks like a Florida senior citizen dressed for a morning stroll.

I guess there is a substantial design calendar lag and this kit was a safe bet for Sinner when the designs were finalized 18+ months ago before Sinner had transformed into an absolute monster.

The timing hasn’t quite worked out and it’s ended up hilarious to see a young, early 20s newly minted ATP World No. 1 dressed in such a silly way. He deserves way better.
 
Subway Tennis said:
Funniest kit of the AO for me is Sinner. He looks like a Florida senior citizen dressed for a morning stroll.

I guess there is a substantial design calendar lag and this kit was a safe bet for Sinner when the designs were finalized 18+ months ago before Sinner had transformed into an absolute monster.

The timing hasn’t quite worked out and it’s ended up hilarious to see a young, early 20s newly minted ATP World No. 1 dressed in such a silly way. He deserves way better.
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Dude he likes dressing like that. He's a dork. His style is conservative rather than overstated and you will not find more than one or two examples to disprove that. It's not about Nike screwing him

He's done polos whenever they're available. And if you look close, the yellow polo shirt he's wearing is a player exclusive. Can you spot the difference to the retail version?
 
Rosstour said:
Dude he likes dressing like that. He's a dork. His style is conservative rather than overstated and you will not find more than one or two examples to disprove that. It's not about Nike screwing him

He's done polos whenever they're available. And if you look close, the yellow polo shirt he's wearing is a player exclusive. Can you spot the difference to the retail version?
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Im a Sinner fanboy but I agree with you about Sinner’s outfits :-D

I just think it’s funny how far sideways they went with this one. Too much into the Del Boca Vista lifestyle collection direction!

He always looks fantastic off-court, i iust think because we are on a delay with the gear, we havn’t seen the direction Nike is going to go with him yet.

These are obviously all designs from 18+ months ago when Nike’s (depleted) design teams were hedging on Nadal, Sinner, Rune, Alcaraz etc etc etc - I hope there will be something to look forward to now things are a bit more established. Most of Alcaraz’s 2025 gear looks like it is going to be great.
 
Subway Tennis said:
Im a Sinner fanboy but I agree with you about Sinner’s outfits :-D

I just think it’s funny how far sideways they went with this one. Too much into the Del Boca Vista lifestyle collection direction!

He always looks fantastic off-court, i iust think because we are on a delay with the gear, we havn’t seen the direction Nike is going to go with him yet.

These are obviously all designs from 18+ months ago when Nike’s (depleted) design teams were hedging on Nadal, Sinner, Rune, Alcaraz etc etc etc - I hope there will be something to look forward to now things are a bit more established. Most of Alcaraz’s 2025 gear looks like it is going to be great.
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I think this is the direction he wants to go.

You didn't answer my question about his PE vs retail. So I will.

His polo shirt has BUTTONS on the collar.

The retail version does not

So when he gets to make special choices, he makes choices like that. Make of that what you will
 
Rosstour said:
I think this is the direction he wants to go.

You didn't answer my question about his PE vs retail. So I will.

His polo shirt has BUTTONS on the collar.

The retail version does not

So when he gets to make special choices, he makes choices like that. Make of that what you will
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Yes you’re right. He gets PE zoom zeros and he has the little embroided fox pictogram on the shoes.

Im sure Sinner’s input is already being sought, but Big silhouette, key graphics and colour choices are the perview of Nike’s design teams and the gear he is wearing right now was designed quite a while ago before he was the dominant player he now is.

In a year or so I would like to see him dressed like a dominant No. 1 instead of a cartoon character :-D
 
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