I feel bad paying $12 for Bombas socks but they are great.
Crazy trend started with Nike Elite basketball socks and bled over into other sports...other companies followed.
The fit of my shoe dictates the sock. I prefer a thiner sock in Ubersonics and a thicker sock in Barricades.
I used to prefer a thicker sock when I was younger but I blister wearing thick socks. I think the advancements in shoe cushioning offset the need for the sock to provide cushioning.
Bought the black Nike mid qtr tennis socks a few years ago for $13 and don't use them to play in. They're kinda awkward, don't wear well casually.
My go to's are the 6 pack Adidas from Marshall's and TJ Max for $9.99 that sells wise where for $20. Superlite is the thinner sock, can't think of the thicker sock.
I was at a ski resort two years ago and saw a lot of geriatrics wearing On sneakers. I had no idea what they were. Now I see Lululemon guys my age in On clothes. One of the rare cases where the elderly got there first. I still prefer Lululemon because I used to think it was overly effeminate, and I like to see how far I've come.