not too sure about how "zooming" it is. most of the juniors that wear it (and don't get me wrong, there are quite a lot) are top ranked juniors and are either fully sponsored or get about 80% off. the pros that wear it are either Illinois alum (kevin anderson, rajeev ram, amer delic) which is where the ADNA owner, Evan Zeder, went to school or Peter Luczak who was at Fresno State around the same time as well. not to bash the company, but I just havent seen anyone so far wearing the gear who either doesnt get it for free or at an extremely discounted price....