First one I actually watched was the BNP Paribas one on ESPN3 recently. Sharapova v. Wozniacki and Fed v. Roddick. At Madison Square Garden. Flashing lights, disco balls, etc. I'm surprised they didn't use a fog machine during the intros. Federer played with his Rolex on :? After the matches they interviewed the players and each spent about a minute saying how awesome Madison Square Garden is. All four players looked like they wanted to get out of there ASAP after the matches were over. I wondered if their contracts mandated they talk X seconds about Madison Sq Garden. Roddick of course hammed it up and was the most "entertaining" of the bunch. But it seemed rather forced. Am I right to assume the sponsors just throw a bunch of cash at the players and the players pretty much phone in their performances? I mean I'm sure their egos give them a bit of a push to play decently, but they're not going to be diving for shots or risking injury. I'm sure it's an easy and probably fun paycheck, but it just seemed kind of sad, like sport stripped of everything and reduced to pure entertainment.